VP Sales & Marketing of Upstreet Craft Brewing
Upstreet Craft Brewing opened in 2015 at 41 Allen Street, Charlottetown. The company has since expanded to two more locations: Craft Beer Corner at 156 Great George Street, and Upstreet BBQ Brewhouse in Dartmouth, NS.
The company brews and serves craft beer, and offers casual dining and live musical entertainment. “At Upstreet, we believe in community.” says Brent.
“Imagine having a gathering place to meet friends and neighbours and to celebrate camaraderie.”
In 2016, Upstreet became one of the first businesses on PEI to gain B Corp Certification. It’s a global movement of leaders who find innovative new ways to use business as a force for good. They meet the highest standards of overall social and environmental performance, transparency, and accountability, and aspire to use the power of business to solve social and environmental problems.
“When the company started three years ago, we had three employees, and now we have close to 80 between our three locations,” says Brent. “We are always hiring because staff are being upgraded to new positions.
“The three pillars of the company are: we are always having fun, we always have the right people working with us, and, we are always out in the community, volunteering.
“We keep our staff active in the community because it’s the community that supports us. Giving back is our biggest asset. When we hire somebody, we look for people who have volunteered and understand what community is.
“Ten percent of sales from our Do-Gooder APA beer are given back to a community project. This year, we raised enough money to bring artists from as far away as California to put on workshops that attracted people from the Maritime region.”
For more information visit www.upstreetcraftbrewing.com.