Target Tours, owned and operated by John Dunphy and his wife Lynn, successfully creates group tours on and off Island year-round.
From May to October, the company provides Step-On Guides for visiting bus tours in PEI, Nova Scotia, and New Brunswick as well as private tours for independent visitors. Winters are spent doing tours for school groups and planning and selling outbound packages to North America and Europe.
John started the group tour business in 2009 after being employed with a travel agency for 21 years. He designs and develops group tours, directs tours, and occasionally drives the motorcoach.
About the staff
Target Tours currently employs seven office staff and has contracts with Tour Guides, Driver Guides and Tour Directors.
“Including our contract workers, we have a total of 26 staff members,” says Operations Manager Jacqueline Skinner, who has a Bachelor of Business Administration degree from UPEI. “In the office, we have Tour Coordinators, Tour Planners and an Accountant.”
Target Tours moved from Morell to Stratford in October 2017, and launched Target Tours Atlantic in January 2018. That side of the company handles small inbound tours, such as tourists from cruise ships.
“We purchased some new equipment and new vans, and we may have a need for more Guides in the not too distant future, especially on the Driver Guide side of our business, where we have seen the highest growth,” says Jacqueline. “As that grows, our office capacity needs to grow as well.”
Jacqueline’s love of travel led to her employment at Target Tours, where she has worked for five years. “I specialized in international business at UPEI. While I was in school, I did a semester abroad in France,” she says. “I loved meeting people and learning about different cultures.
“I worked on a cruise ship before joining Target Tours. It was fun, but I really missed PEI and my family. I wanted the opportunity to contribute to a company, and Target Tours came along, where I found it fit my love of travel, family and building relationships.”
The company has hired retired people as guide staff, and occasionally takes on-the-job training students who want to learn more about the business.
Target Tours looks for applicants with tourism management or business training, but they also look at how well the applicant would interact with clients.
For more information, call 902-739-3500 or toll-free 1-877-214-5367.