Emily Carlaw is an artist who turned passion, talent, and a creative imagination into a thriving business. The shop located in St. Peter’s Bay is a long-time dream come true for Emily.
She opened Freckles & Porcelain in 2016.
“I got word that one of the little shops at St. Peter’s Bay that I visited as a kid was available for rent for the coming summer,” says Emily.
“With some encouragement from friends and family I decided to dive in head first. I was also fortunate to have a lot of help from the former shopkeeper Deb MacLeod, along with some much-needed community support.”
Freckles & Porcelain is not your ordinary retail shop. When customers visit the business, they step back in time. “I have tried to create a modern version of a General Store from the past,” says Emily. “I sell my own artwork along with a curated collection of locally-made goods and day-to-day essentials.
“My shop also features MacAusland blankets, linen dresses, pottery, jars of jam, knitted accessories, favourite books by local authors, wooden spoons, giant soaps, field cut flowers, and farm fresh eggs.”
The shop boasts of items that represent the Island and the local artisans. Her own artwork tells the story of bygone days. “My work includes a series of hand tinted copperplate etchings and watercolours,” says Emily.
“I have prints, cards, postcards, tags, to-do list pads, calendars, mugs, T-shirts, recipe cards, and notebooks with my artwork on them, along with dried flower bundles and wildflower arrangements.
“In my four summer seasons at the St Peter’s Landing, I have come to realize the strength that comes with being located next to other talented small business owners and what a draw that is to customers. There is so much to be gained in working together.”
“I was able to receive help and support through Innovation PEI and CBDC,” says Emily. “I also attended and spoke at an Entrepreneurship forum, which was a great learning experience and networking opportunity.
“There is lots of help on the Island for small business owners to help them find ways to grow their business.”
Steps to becoming an entrepreneur
“Before I opened the shop, I lived and worked in Scotland, where I produced a lot of artwork at the Glasgow Print Studio,” says Emily.
“I decided to move to PEI and try my hand at opening a small shop to sell and share my artwork and highlight the talented makers and artisans we have here.”
Emily is considering opening a second location for Freckles & Porcelain in a high traffic area on the Island. “I am just waiting to find the right spot.”
“Right now I have myself and two staff members to help me run the shop,” says Emily.
“Someone from last year is coming back full-time and I will be looking for another part-time employee for the spring.”
For more information about Freckles & Porcelain, contact Emily Carlaw at 902-629-5898 or email [email protected].
Visit www.frecklesandporcelain.com or follow on Instagram.