A new family-owned car business opened in January, 2019. Tammy Roach is Dealer Principal, her husband Robin is General Sales Manager, and their 13-year-old daughter Genevieve helps answer phones and greets people on Saturdays at the new Charlottetown Mitsubishi.
“I am doing this startup for my family, and we are all in,” says Tammy, who is the only female Dealer Principal on PEI.
They added 2,500 sq. ft. to the existing building at 451 Mount Edward Road, and plan to have a five-car showroom.
It’s been about 13 years since Mitsubishi Canada had a storefront location on PEI. In 2018, Tammy received a request from the automaker to start her own dealership. Mitsubishi is known for its 10-year/160,000 km warranty and for its SUVs, which Tammy says is the fastest growing market in Canada.
Charlottetown Mitsubishi uses Facebook to get the word out about the business and advertise jobs. “Robin is the techie in the family and is handling the social media.”
- Business Manager
- Service & Parts Manager
- Sales Associate
- Red Seal Technician
- Apprentice Technician
“I started with five staff and now have 10, including a female Apprentice Technician and a female Sales Associate! I hope to grow with a few more before year’s end.”
Tammy’s career path
She began her career in the automotive industry nearly 20 years ago at Brown’s Auto as a Receptionist/Bookkeeper. Five years into her employment, she was offered the Controller position. Four years later, she was promoted to Fixed Operations Manager, overseeing detailing, service and parts. Five years after that, she was promoted to General Manager.
During her time as General Manager, Brown’s Volkswagen won the automaker’s Wolfsburg Award five years in a row. “There are 140 VW dealerships in Canada and usually about 20 win. It’s about reaching our new and used car sales and parts purchase goals, and doing well on our customer experience surveys. We also won the Diamond Pin Award, which is given to one or two VW dealerships across Canada. As well, the service department was named top 10 in Canada a few years ago.”
Tammy credits her success to team-building. “I always say what I do and do what I say, and I always tell my team what my expectations are. If an employee knows what is expected, chances are they will reach those goals.”
She says there have been challenges to being the only woman at all the meetings. “The men soon get over my presence. I learned not to take offence and showed them I was there to learn and do my job well. Over time, I have learned how to earn respect.”
For more information on Charlottetown Mitsubishi, call 902-213-5519.
Check out the website Auto Career Start and explore careers in the automobile industry. There are videos, job descriptions, a job board, event listings, plus more.