June 23, 2020 – ACOA: Every year, millions of visitors are drawn to Canada’s East Coast for its spectacular landscapes, delicious food and friendly people. Tourism supports over 100,000 good jobs at more than 8,000 businesses across Atlantic Canada, playing a crucial role in local economies – and also local pride.
Mélanie Joly, Minister of Economic Development and Official Languages, today announced $16 million in federal investments to support the tourism industry across Atlantic Canada.
Delivered by ACOA, this funding will support 79 tourism initiatives led by communities, businesses and organizations across the region. This targeted investment includes more than $2.4 million to destination development and marketing organizations, which will support 10 projects to help attract visitors to Atlantic Canada.
This complements the funding that each province is receiving from Destination Canada for destination marketing organizations, $4.5 million in total, to implement targeted marketing programs and encourage residents to discover their own backyards.
See the PEI projects ACOA is investing in here.
Read the full press release here.