January 19, 2023 – Government of PEI: Thanks to the Ignition Fund, Rachelle Wight will be able to increase her company’s brand awareness throughout Canada.
“Receiving this funding is a massive step toward growing our brand,” said Rachelle Wight of Carmel Cycling. “It will allow us to implement an exciting marketing strategy that will broaden our customer base and create positive connections with the cycling community throughout Atlantic Canada and beyond.”
Wight is one of five recipients who received a $25,000 grant in the fall 2022 round of funding.
“Congratulations to all the recipients, we look forward to seeing where this support takes you,” says Economic Growth, Tourism and Culture Minister Bloyce Thompson. “It’s remarkable to look back at the past recipients of the fund to see how much their company has grown over the years. Government knows that investing in small businesses today, prepares us for a stronger tomorrow.”
Read the full news release here