snapd is a monthly publication that covers community events such as grand openings, business success, fundraising activities, and other good news stories. The paper features photos, short articles, and advertising. There are about 60 snapd franchises across Canada.
Keith MacLean has one full-time employee who helps cover events and take pictures. She is a new graduate from the business program at UPEI. Keith’s family helps out as well.
Snapd has become a perfect way for Keith to promote his other businesses: real estate and lawn care. Keith is also a former Stratford Town Councillor. “When we brought in the pesticide bylaw, I researched how to do lawn care without chemicals. That gave me the idea to buy a franchise for Enviro Masters.
“I love marketing and I love small businesses, and snapd is a way to bring those ideas together. I want to shine a light on businesses that are doing well and giving back to the community. Small businesses don’t always find it easy to market themselves, and I want to bring value to those businesses.”
Enviro Masters, Stratford
Dan Johnston and Keith MacLean are partners in Enviro Masters, a natural lawn-care business. “The franchise has been popular in Ontario for about 20 years, but it is new to PEI,” says Dan. “In 2018, we started in the Charlottetown-Stratford area, and we plan to more to other parts of the province in the future.”
Dan’s background is in IT, and has always had a keen interest in lawn care. He decided to partner with Keith in this business when the town of Stratford enacted a pesticide ban.
“With Enviro Masters, we can grow a healthy turf with natural products. A thicker, healthier lawn can help push out weeds and makes chinch bug damage less visible.
“Our message is if you aerate, lime, and fertilize to create a richer biology in your lawn, the stronger turf will win the battle with weeds and insects.”
The company is not planning to hire staff, but they are looking for partners in Kings County and in Summerside. “They don’t need to purchase their own franchise, because we already own the franchise rights for PEI,” says Dan. “We would provide the equipment and the name, and they would earn their share by working with the company. We would be happy to speak with anyone who would like to work their way into partial ownership of this franchise.”
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