Inspire Social Studios – Cassandra MacKay

by Stella Shepard

Cassandra MacKay assists business owners to take their social media presence to the next level through strategic social media management and consulting.

“Inspire Social Studios takes the stress and pressure of social media out of the business owner’s hands and allows them to focus on other aspects of their business.

“From a coaching perspective, a small business owner could be going through a tough time because they have received some bad reviews on social media or are paralyzed in fear of getting bad reviews.

“Negative reviews are a blow to the ego because we are so passionate about the work we do. Many small business owners are the face of their brand and personally deliver a service. They take negative reviews seriously.

“My advice is to take a moment and recognize we cannot be everything to everybody.

“Take a step back instead of arguing on social media for all to see.”