Putting the Cultural & Creative sector in the spotlight
The Creative / Cultural sector includes visual and performing arts, music, media, writing, heritage and more, which are collectively known as the creative industries.
CreativePEI is the sector council representing the creative industries. It focuses on empowering creative professionals to have successful careers on their own terms.
“There are no creative industries without creative people,” says Mark Sandiford, Executive Director of CreativePEI. “Our goal is to establish the conditions for creative people to flourish and contribute to the economy and quality of life on PEI.”
Creative PEI works on behalf of 10 industries on PEI
- Contemporary Art
- Craft & Design
- Museums & Heritage
- Music & Sound Recording
- Writing & Publishing
In 2016, Statistics Canada reported the number of people working in the creative industries on PEI, click here.
Mark Sandiford says that these numbers don’t tell the whole story. “If you include part-time workers, the number of people working in the industry is much higher,” says Mark.
Advice to career seekers
“The creative industries are highly competitive, so it is important to get very good at what you do,” says Mark. “This involves professional training and years of practice.
“There are high levels of self-employment in the creative industries, especially in contemporary art, craft, film, music, theatre and writing. It is very important to develop business and entrepreneurship skills.
“Often, it can take years to make a living from your creative work. It’s a good idea to develop another way to earn income that will support you in the early stages of building your career.”
Despite the challenges, Mark says it is worth it. “You don’t choose a career in the creative sector. It chooses you. If you get really good at what you do, learn some business skills and are persistent, you can definitely make it work.”
Some programs & initiatives
Theatre Production Mentorship Program: Since 2016, 48 participants have received on-the-job training in backstage work, which is in short supply on PEI. Statistics Canada reported in 2016 that live performance contributes $3.8 million directly to PEI’s GDP and represents 158 jobs. Theatre is also a major tourism driver.
Film Production Training Strategy: PEI’s film industry is growing very fast. This is creating opportunities for employment in technical trades and production administration. CreativePEI is working with FilmPEI, industry and educational institutions to figure out how to train enough workers to meet the needs of the industry. New training and mentorship programs should roll out over the coming year.
The HIVE: Over 70 percent of creative industry workers on PEI are self-employed. To help aspiring entrepreneurs under the age of 30, CreativePEI launched the HIVE in 2014. Six cohorts later, 40 participants have started their own business, are employed in arts and culture, or advanced their education. The HIVE is currently being redesigned to respond to changes in the funding program that supported it. The HIVE should be offered again in 2019.
Culture and Creative Sector Education on PEI
- Holland College
- School of Performing Arts http://www.hollandcollege.com/school-of-performing-arts/
- Fundamental Arts http://www.hollandcollege.com/programs/fundamental-arts/
- Graphic Design http://www.hollandcollege.com/programs/graphic-design/
- Video Game Art and Animation http://www.hollandcollege.com/programs/video-game-art-and-animation/
- University of Prince Edward Island
- Music http://www.upei.ca/arts/music
- Theatre Studies https://www.theguildpei.com/mts-summer-camps/
- Journalism http://www.upei.ca/programsandcourses/applied-arts-journalism
- Art History http://www.upei.ca/programsandcourses/fine-arts
- Computer Science Specializing in Video Game Programming http://www.upei.ca/programsandcourses/mathematical-and-computational-sciences
- English http://www.upei.ca/programsandcourses/english
PEI Department of Education Academy Diploma Program in Arts & Culture http://adppei.weebly.com/
- Music PEI https://www.musicpei.com/
- FilmPEI http://www.filmpei.com/
- PEI Crafts Council https://www.peicraftscouncil.com/
- Community Museums Association of PEI http://www.museumspei.ca/
- PEI Writers’ Guild https://www.peiwritersguild.com/
- Confederation Centre Arts Education https://confederationcentre.com/arts-education/
- Dance Umbrella https://confederationcentre.com/arts-education/dance-umbrella/
- Island Dance Academy http://www.islanddance.ca/
- Dance Stars Academy https://www.dancestarsacademy.com/
- College of Piping and Celtic Performing Arts of Canada https://collegeofpiping.com/
- Spotlight School of the Arts https://www.spotlightschoolofarts.com/
- Music Theatre School at the Guild https://www.theguildpei.com/mts-summer-camps/
- Watermark Theatre http://watermarktheatre.com/
- I Choose Arts – exploration of arts & culture careers for youth: ichoosearts.com
- Careers in Creative Industries videos (2013): creativepei.ca/careers-in-culture
- The Government of PEI released Cultivating Growth – A Five Year Action Plan for the Culture and Creative Industries in November 2017. Highlights of the report include plans for renewed annual investment in the PEI Art Bank, a local Film Media Fund, and investing in public art, festivals, and events. Learn more.
Cultural & Creative on Prince Edward Island – Hiring practices
CreativePEI is funded in whole or in part by the Canada-PEI labour market agreements.
|For more information about the CreativePEI, call 902-367-3844. Visit www.creativepei.ca.|
|To explore careers further, check the career booklet Careers in Culture.|
|Click to watch Cultural videos.|
|Click to find videos of entrepreneurs telling their stories.|
|Click for related articles on Culture.|