Putting the Cultural & Creative sector in the spotlight
What was once called Culture PEI has now had a name change to Creative PEI. But it is not only a new name, it is a new approach. The vision is to expand the focus beyond arts and culture by empowering workers and enterprises in PEI’s Arts, Culture, and Creative Industries.
Creative Industries are defined as those industries which have their origin in individual creativity, skill and talent. They also have a potential for wealth and job creation through the generation, exploitation and preservation of intellectual property.
“There are no Creative Industries without creative people,” says Mark Sandiford, Executive Director of Creative PEI. “Our goal is to establish the conditions for creative people to flourish and contribute to the economy and quality of life on PEI.”
Creative PEI works on behalf of 10 industries on PEI
- Contemporary Art
- Craft & Design
- Writing & Publishing
- Museums & Heritage
- Film & TV
- Interactive Media
In 2014, Statistics Canada reported that 1,996 people worked in creative industries on PEI and contributed $123.3 million to the Island’s GDP (Gross Domestic Product).
“If you include arts administration and other arts and culture managers, the number of people working in the industry is much higher,” says Mark. “We are currently working to get an accurate number of total workers in this sector.”
Some programs & initiatives
The HIVE: Over 70 percent of creative industry workers on PEI are self-employed. To help aspiring entrepreneurs under the age of 30, the HIVE was formed. Six cohorts later, 40 participants started their own business, are employed in arts and culture, or advanced their education. The program will be offered again later in 2018.
Theatre Production Mentorship Program: In 2016 and 2017, 32 participants got on-the-job training in backstage work, which is in critical short supply on PEI. Statistics Canada reported in 2015 that live performance contributes $4 million to PEI’s GDP and represents 198 jobs. The program will be offered again in the summer of 2018.
PEI Film Summit 2017: More than 40 members of the Island’s film and TV community attended. “It was a tremendous success; things that are happening now in film and TV on PEI were discussed at the summit.”
Ongoing information and programs
- I Choose Arts – exploration of arts & culture careers for youth: www.ichoosearts.com
- Careers in Creative Industries videos (2013): www.creativepei.ca/careers-in-culture
- Academy Diploma Program in Arts & Culture offered at Bluefield & Colonel Gray high schools: www.adppei.weebly.com
Last year, the Government of PEI released Cultivating Growth – A Five Year Action Plan for the Culture and Creative Industries.” Highlights of the report include renewed annual investment in the PEI Art Bank, a local Film Media Fund, and investing in public art, festivals, and events.
For more information about Creative PEI call 902-367-3844. Visit www.creativepei.ca.
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Creative PEI is funded in whole or in part by the Canada-PEI labour market agreements.
|For more information about the Cultural sector on PEI, call 902-367-3844. Visit www.culturepei.ca.|
|To explore careers further, check the career booklet Careers in Culture.|
|Click to watch Cultural videos.|
|Click to find videos of entrepreneurs telling their stories.|
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