Lenore Lubbert of Montague experienced life-changing events when she turned 50. Her daughter was leaving home to attend university, and she was laid off from a stressful job.
“I thought, now is my chance to take the situation in hand and make a change,” says Lenore, a Registered Massage Therapist.
In October 2015, she opened Espira Massage Therapy at Dr. Vince Adams’ clinic, then in May 2016 moved the clinic to her own home on Main Street in Montague.
“I choose massage therapy because I’ve experienced the tremendous benefits achieved through regular massage therapy treatments. A therapeutic massage can enhance and restore your overall sense of emotional and physical well-being, reduce muscle tension, attain relief from chronic pain, and provide relaxation.”
Because there was no massage program on PEI, Lenore moved to Moncton and enrolled in a two-year Massage Therapy program at Eastern College. “At my age, two years of post-secondary was more doable than a four-year degree. I was eligible for funding through SkillsPEI, which made it possible for me to attend college.”
A network of local service providers focused on business development assisted Lenore in becoming self-employed. “I could not have started the business without the assistance and guidance provided at the Rural Action Centre (RAC) in Montague,” says Lenore.
“Community Business Development Corporation (CBDC) housed out of the RAC processed an application for funding, which allowed me to purchase equipment and supplies for the business. This also established a line of credit for my business, which is important.”
Lenore enrolled in a Successful Business Basics program, sponsored by the RAC, ACOA, CBDC, Innovation PEI, and SkillsPEI. The program teaches basic business skills such as planning and preparing a budget, controlling cash flow, tax responsibility, understanding financial statements, and beginner Excel.
Lenore joined the PEI Business Women’s Association and enrolled in a short business course. As well, she became a member of the Eastern PEI Chamber of Commerce for networking opportunities with other businesses and people in the community.
Lenore also credits Career Development Services for guidance and Innovation PEI for financial information in her journey to self-employment. “We have so many resources available in Montague to help establish and grow a business,” says Lenore.
“The assistance provided at the RAC gave me confidence my business would be feasible. I would not have been able to become self-employed without the service providers available in my own community.
“My clientele is very strong after two years in business. I would love to see more massage therapists working in the community. More people should consider it a career choice because of the demand for the service. I am willing to offer advice to anyone considering massage therapy as a career.”
For more information about Rural Action Centres across the Island, visit www.ruralactioncentres.ca.
For more information about Espira Massage Therapy, contact Lenore Lubbert at 902-394-0118. Visit www.espiramassagetherapy.com.