April 6, 2023 – CBC PEI: A new ad campaign coming out of Alberta is attempting to convince skilled workers to leave PEI, which is also dealing with a labour shortage, and relocate to Western Canada.
The “Alberta Is Calling” campaign now running on private radio, billboards and social media is recruiting workers in multiple fields.
“We need people that are skilled in construction,” said Brian Jean, Alberta’s minister of jobs, economy and northern development.
“We need professors to educate our children. We need school teachers. We need nurses, lots of people in the healthcare field; we need them. We need doctors.”
Noting that Alberta has higher wages, lower taxes, and a lower cost of housing than the Canadian average, Jean said it would be all right if people want to head west for seasonal jobs, but the province is also pushing for workers to relocate the entire family and make the move permanent.
Read the full CBC PEI story by Shane Fowler here