Steve Collette is a Fitness Trainer, Sports Nutritionist, and business owner. He and his wife Pam opened the first 3rd Degree Training and Actual Nutrition location in Stratford. There are now franchise locations in Summerside, Stratford, Montague, Dartmouth, Moncton, and Saint John, New Brunswick. They are planning to open their seventh and eighth location.
Steve is a former Charlottetown Rural student. “The world is your oyster; it’s the absolute truth,” says Steve. “If you told me eight years ago that I would have the most successful fitness and nutrition company from eastern Canada, I wouldn’t even know what that meant.”
Steve reflected back to his high school days, and said he really lost his way. “I was going in circles until my late 20s. My journey started more on a personal level than a professional one. I was a very unhealthy man.
“My wife and I started going to gyms and fitness centres, and we really couldn’t find a good fit. So we started our own education process and realized that it doesn’t have to be so difficult to get into shape and feel more healthy and energetic. People began working out with us and following our nutritional path, so we said maybe we have something here.”
He says entrepreneurship is a different world. “Starting out with a steady pay cheque and working Monday to Friday does not really apply when starting a business venture. This is a field where you don’t have to have formal education. You need a great work ethic.
“The world doesn’t owe you anything. Hard work and a passion for getting to where you want to go is key to success. What is success? It is different for everyone. Some define it as making enough money to pay your bills, putting food in your belly, saving for the future, or being a star on Dragon’s Den. I have seen people in jobs making $12 an hour who are the happiest people I have ever met.
“In your career, you will be working many hours a day, so being passionate and happy about what you are doing is as important as the salary. In this healthcare profession, you have to like people and like yourself. You have to be ready for a day of working with six or seven clients, and teaching a number of classes. You are drained at the end of the day and then you have to deal with the business side of things, which takes a lot of time.”
He advised his listeners to reassess their values to find what really hits home. “Just before going into this field, I was considering Licensed Practical Nursing. I was accepted into the program, and at the last minute I changed my mind.
“In this business you have to earn your keep and start from scratch. No one expects you to have all the answers right away. As you take your journey, talk to others about their path and how it happened for them. It takes the pressure off. Be open to what people tell you.
“The smartest people realize that they never stop learning. Where you are at now is a pivotal point. Start from there.”
For more information, visit www.3rddegreetraining.com.